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Business Survival Tips

TOP REPORT in Pandemic Time

Amid the pandemic situation, business owners are persistent in using social media and
e-commerce platforms to sell their products. It helps increase their revenue.

ike a bolt from the blue; that reality. “Our company can’t survive,” sum (Indonesian sweet coconut rice
was what happened to Gabriela she said. porridge), since her friends often give
Lin March 2020. This 40-year old With her severance pay in hand, compliment for her home-made bu-
woman got laid off from her work ev- she tried to think of any ideas to run bur sumsum. “I only sell them to my
enthough she has been working there a new business. She realized that dur- friends at first, and ask for their re-
for a long time. The lay offs did not ing this testing time of pandemic, she views on Instagram,” she explained.
happen to her only but also to dozens wont get a new job easily. She has Soon, her bubur sumsum become
of her workmates. They dont get de- thought of opening culinary business, popular. After creating social me-
cent amount of severance payment, giving the fact that she has fine cook- dia account for her business, she got
only a thank you note and a piece of ing and baking skill. “I can only cook,” more sales during Ramadhan than
employee termination letter. Amid the she said modestly. from the previous months, though she
harsh truth, Gabriela can not avoid the She then chose to sell bubur sum- didn’t tell the exact amount of prof-

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