Page 11 - JaKita 07th Edition 2021

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Shafira Sahara from 6616 Creative House:
“City Branding Design Does More

than Just Beautifying the City”

oday, you could probably see the icon of +Jakarta round, or right-angled shape. It is inspired by the diversity of the
everywhere, in every corner of the city. But do you know city, which makes the city beautiful.
T what the logo means? Do you know the story behind the
making of the logo? Let’s have a read on our interview with Shafira Fourth: “City of Collaboration” as a tagline, where it describes
Sahara, a member of 6616 Creative House team who designed the briefly the function of the logo, where it depicts the dream of the
logo. city along with the people in it.

How was the early involvement for 6616 Creative House How did you get the inspiration for +Jakarta?
in making the design?
It came from so many stories, hopes, worries, dreams, and
Initially, the governor’s team for accelerated development (TGUPP) experiences from people of Jakarta. We talked to many people
held a research and discussion session with several branding houses with different backgrounds, and it was very helpful for creating the
including us, to create a design that could depict Jakarta as the personalization of the city.
City 4.0. We were really excited, since the plan and direction from
Jakarta provincial government was great and very detail. How long does it take for the creative process?

What do you think the first time you heard of the logo It took about three weeks to create the main logo, and four months
brief? to deliver the brand book.

All of us grow, live and work in Jakarta. So we think, for a city that Can you tell us any interesting story you’ve experienced
moves this fast, a pretty logo wouldn’t be enough. A city branding during the making of the logo?
design should not be made to beautify the city only but also to be
able to change and move with it. Actually, early brainstorming time for the logo occurred when the
6616 team was on leave. More than half of the +Jakarta team
Each logo should hold meaning. What about +Jakarta? were on a trip abroad. However, we continued the discussion. We
did a qualitative brainstorming, gathering people from various
This logo consists of four main elements. First: the name +Jakarta. backgrounds for a discussion about Jakarta. We also had to go
It is an invitation for anyone who has an interest in this city, to put around Jakarta by busway and MRT to see first-hand what kind of
their name in front of the “+” sign. It is an open call for people to implementation we should create that is close to the residents.
work side by side with the city.
Does it your team’s first chance in creating logo for a
Second: the plus (+) sign, which is divided into square and city branding?
triangular elements, where it representing the administrative cities
within Jakarta: Central, North, East, South, West, and Kepulauan Yes, it was our first time and it brings sweet memories.
Seribu regency. The position and shape of the triangular represents
the Kepulauan Seribu which is located in the northwest of Jakarta. How do you feel when +Jakarta logo has finally been
seen throughout the city?
Third: Typography Plus Jakarta Sans, which was made similar to the
logo. This is a special typography belongs to Jakarta. Each letter We are always happy when we see the +Jakarta logo, when it
has different options. For example, the letter A has pointed shape, continues to create more collaborations for a better Jakarta. sam

7th EDITION 2021
Sarana Informasi Pemerintah Provinsi DKI Jakarta