Page 10 - JaKita 07th Edition 2021

10 TOP REPORT
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One of the special
icons of Jakarta,
Tanjung Barat and
Lenteng Agung
flyovers, the
first flyovers in
Indonesia to have
horseshoe shape.

Credit:
Dharma W.

results of growth or expansion through collaboration, Marsha believes that through the right naming and
but also represents a meeting point, which brings logo, it will strengthen the image of a city, just like the
together ideas, culture, and dreams. “The plus (+) big cities mentioned above. “After a long process of
nd
symbol represents the five administrative cities in two consecutive years since 2019, in June 22 2020
Jakarta, and the triangle in the upper left corner it was officially became +Jakarta, inaugurated by
represents the location for Kepulauan Seribu our governor Anies Baswedan,” said Marsha on the
Regency,” explained Marsha. creation of +Jakarta.

For the naming options, Marsha and team studying For a year, +Jakarta has always been improving by
the pattern from many big cities in the world, such increasing its communication tools, such as website
as Amsterdam (Netherlands) with its I Amsterdam, and social media accounts. During the little time, it
Singapore’s Your Singapore, Seoul (South Korea) will always improve as to attract more people to join
with its See You in Seoul and Melbourne (Australia) collaboration and to deliver their ideas and hopes. It
with The City of Melbourne. Those cities have simpler is hoped that the government and also the citizens
names but strong meaning as they represent the will get used to make collaborations. Nonetheless,
connection between the local government and the they need to face the challenges as to become a
citizens. Just as the “I Amsterdam” in Netherlands, great mediator for the government and public in
which holds meaning “we are the citizens of the city order to build an integrated system.
who possess tolerance and solidarity despite the yen/sam
diversity.”

7th EDITION 2021
Sarana Informasi Pemerintah Provinsi DKI Jakarta