Page 9 - JaKita 07th Edition 2021

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surge of Covid-19 cases in Jakarta. The success of means the government has invited the society to
collaboration also seen in the execution of mass collaborate. The birth of +Jakarta also makes it easier
vaccination program, which includes the Jakarta for us to deliver our collaboration ideas, to create a
government, Indonesian Military (TNI) and National better Jakarta in the future,” said Kojek on +Jakarta.
Police (POLRI), as well as professional organizations
IDI Jaya, IDAI Jaya, IBI Jaya and PPNI Jaya. Means of Communication

If we refer to Indonesian Dictionary KBBI, collaboration Founder of +Jakarta, Marsha Hapsari said that
means the act of working together to create basically, +Jakarta is a mean to connect citizens with
something. Meanwhile, the collaboration concept the Jakarta provincial government. It was based on
adapted by the Jakarta government means as an the idea that Jakarta must be built from various sides
initiation to trigger ideas and to seek for solution and perspectives, by involving all parties without
together, between the government and citizens, as a exception. For that, they need a facility to direct
positive step in solving problems occurred in the city the communication between the two parties, for
with its many social challenges. the public as well as the Jakarta government. “The
represented public is the residents of Jakarta, who
Today, the “Jakarta, The City of Collaboration” is not live and work permanently in Jakarta,” said Marsha
merely a slogan written on murals. It is a spirit held to Jakita some time ago.
by every people of Jakarta, which was also being
strengthened through the born of +Jakarta. It is a The special need for such facility was then supported
platform to drive the spirit of collaboration between by the governor of Jakarta, Anies Baswedan who
all elements in the city, which is believed to be able to established Jakarta as a city of collaboration. His
bring positive impact for all. “When the government vision to create massive collaboration became
declared the Jakarta as city of collaboration, that one of the parts of communication process, which
was later implemented through +Jakarta. “I believe
that through great collaboration, we can make our
dreams come true for a better Jakarta,” said Marsha.

Before it was established as a work program, previously
they made deeper learning and research for around
two years in order to create real implementation
for +Jakarta idea. Moreover, in order to become an
efficient and qualified platform of communication,
the founder team made a series of trip to various
big cities worldwide and make comparisons of their
communication platforms. “Apparently, we need
a name that is simpler and easy to remember for
making this a more sophisticated idea,” said Marsha.

Hence the logo and name of +Jakarta was created
to represent the two-way communication between
the government with its residents, coming from five
administrative cities and one administrative regency.
The plus symbol is used in the beginning, which
emphasizes that collaborative approach is a positive
and useful way.

The +Jakarta logo was also made with a strong
philosophical meaning. Generally, the logo consists
of elements of a triangle, a square, and the letter J.
The plus sign in the logo not only symbolizes positive

7th EDITION 2021
Sarana Informasi Pemerintah Provinsi DKI Jakarta