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the challenges we face today. company to be moving swiftly through transformation.

Can you tell why JXB is always involved in What is the key success of JXB in building
collaborations with various parties? collaborations?

We are grateful that we have always been trusted The key to its success cannot be separated from
to be invited to contribute to various programs, the comprehensive direction from the Jakarta
whether it is directly related to our core business or provincial government as the mandator. In addition,
any program related to the pandemic. We believe that the cohesiveness in collaboration, whether with the
collaboration currently becomes the right strategy to involved external parties or good internal coordination,
help accelerate the recovery in all sectors, including made this program a success.
healthcare, economic and tourism. We will continue
to open up the chance for collaboration for various Collaboration comes with the branding of Plus
parties. Jakarta. How does JXB make it happen?

Which parties are involved in collaborating with JXB? A collaboration carried out in Jakarta must include the
city branding, namely +Jakarta so that all messages
For over a year, JXB has established relationships with and narratives become similar: to create Jakarta as a
more than 100 partners from various backgrounds, City of Collaboration.
such as Uniqlo, Shopee Indonesia, ITDC and MITJ.
How successful is collaboration in overcoming
JXB was also contributed in realizing the arrangement problems in Jakarta?
of Kota Tua as low emission zone. Can you explain
who is involved in the program? Collaboration must be held continuously and
consistently. During the handling of COVID-19, Jakarta
For that program, we collaborated with MITJ and ITDC Governor Anies Baswedan instructed every people not
to establish a joint venture (JV) to revitalize Kota only to work according to their functions and roles
Tua-Sunda Kelapa area as a world-class destination, but to take their parts to handle pandemic. Through
without having to diminish the unique character of those collaborations, Jakarta was able to anticipate
the area. The joint venture would collaborate with spikes in cases by adding healthcare facilities and
all elements, such as the central government, local accelerated the target of vaccination.
governments, Bank Indonesia and the private sectors.
What are the challenges in realizing the
JXB also played a role in creating Rising Jakarta collaboration?
campaign. How did you do it?
We have to race against time and limited resources.
Along with JXB and Shopee Indonesia, the government For that, we need to work together to create an efficient
of Jakarta held Jakpreneur Fest 2021, a program that and effective work system.
provides platform for the MSMEs to grow by giving
them training classes and online bazaars. What are your hopes for the future, for Jakarta as a
city of collaboration?
What made JXB survive during pandemic?
I hope Jakarta will be able to maintain the culture of
To survive the pandemic, we rely on the strategy of collaboration. Especially during the post-pandemic
collaboration and transformation. JXB opens up new recovery process. Collaboration will be the key to
opportunities through collaboration, and prepares the Jakarta’s revival. per

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