Page 10 - JaKita 06th Edition 2021

10 TOP REPORT
10

The Rise of MSMEs

because of Jakpreneur

Jakpreneur program has made Jakarta’s MSMEs rise from the
downturn caused by the pandemic.

awono breathed a sigh of relief. His Dina Marfiana. The turnover from her business
efforts to rise from distress due to the were decreased drastically. However, since joining
B COVID-19 pandemic are starting to the Jakpreneur program her business started to
bear fruit. His small business has started to revive. From an online marketing training which
improve and the turnovers were increasing. “I she joined through Jakpreneur, she could develop
can rise from this economic distress thanks to and improve her business. “I became more
Jakpreneur program,” said the man, who is a creative and innovative in enhancing my culinary
resident of Warakas, North Jakarta, during our business,” admitted Dina.
meeting several days ago.
She no longer relies on offline sales only but to
He told JaKita that since the pandemic hit improve the business through online marketing.
Jakarta, his family’s economic has been in Hence, the turnover she got from her DEE DAPOER
disarray. He was dismissed from his workplace. business was increased. “Alhamdulillah, even
After months of being unemployed and having during the pandemic time my business is still
no income, he began to think of starting a new running,” she said.
business. Although unfortunately, he didn’t
have any money to begin with. “I didn’t know Indeed, the Jakpreneur program promoted by the
what to do to support my family,” he recalled. provincial government of Jakarta aims to enhance
the growth of micro, small and medium enterprises
Eventually, along with a friend, Bawono (UMKM) in Jakarta, especially during this testing
registered to join Jakpreneur, a program runs time of COVID-19 pandemic. As we have known,
by Jakarta Tourism and Creative Economy since the pandemic hit Jakarta in March last year,
Agency. He confessed that he could gain many of the MSMEs faced downturn. In fact, a
many benefits after joining Jakpreneur. survey conducted by the SMESCO institution titled
Besides trainings, he also got capital money Impact of COVID-19 on MSMEs revealed that as
which he used to open a kiosk and sell basic many as 78% of the respondents claimed to have
necessities. Therefore, he was grateful that experienced declining turnover.
his small business could finally support the
needs of his family. “I am thankful for the Thus, through Jakpreneur program, Jakarta
Jakarta government who have helped me in government tries to carry out economic
overcoming my economic problems,” said recovery for UMKM owners by inviting institutions,
Bawono. foundations, companies and individuals to help
the MSMEs affected. The assistance would be in
COVID-19 pandemic has also caused the form of trainings, facilities and also capital
disruptions in catering business owned by loan.

6th EDITION 2021
6th EDITION 2021
Sarana I
Sarana Informasi Pemerintah Provinsi DKI Jakartanformasi Pemerintah Provinsi DKI Jakarta