Page 16 - JaKita 06th Edition 2021

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VIDI

“I’m painting for healing purpose. Since I was a victim Vidi is not a philosopher and feminist writer from
of domestic violence, I love to paint, to curate an France, Simone de Beauvoir, nor a Kartini with her letter
exhibition. But, as I always buy my children the chicken of critics on patriarchy. But she is an inspiring woman
they like, I began to think I was going to broke. Then with her own creativity and effort. “My biggest dream
I try to make chicken with my own seasoning blends is to create a job field where I could employ women
recipe, for I love to cook, too. It turned out they like it from the poor families, especially the housewives. I
very much, so did my friends and families who come wanted to have a business with 100% women workers,
over to my house. That’s when I think I could probably of course with an inclusive work environment for them,
sell chicken as my new business.” where they are safe and free from sexual harassment
risk,” explained Vidi.
It was a brief story of Vidi Damayanti, when she began
her new business Mamalbu Chicken Wings and Sauce Thanks to her hard work and for the help of Jakpreneur
in 2017. I was surprised for knowing she, who is the program, this almost 50-year-old woman finally
owner of a MSME, was a victim of domestic violence, owned various certificates, a very important asset in
as I heard her story from a webinar of Jakpreneur, held running a culinary business. She has certificates from
by Jakarta Smart City a couple weeks ago. Like a Solo Indonesian Ulema Council (MUI), Indonesia Food and
poet (the late) Hartojo Andangdjaja said, she was like Drug Monitoring Agency (BPOM), and certificate of
a powerful woman rise from her grief. intellectual property rights (HAKI).

After trials and errors in making specialty sauce, Vidi However, when COVID-19 pandemic hit the city, her
started to sell her home-cooked dish. Luckily, two business revenue was greatly declined. She had to
years ago the head of RW where she lived informed laid off some of her workers and think of new business
her about the Jakpreneur program, which she later plans. “Since many people being laid off and they
joined and got benefited from. She was being assisted were interested to open a franchise, as I also wanted
with proper management, finance and certification, to grow my business brand, this year I need to export
not to mention the entrepreneurship knowledge and my business. I have already met an investor,” she
free of charge bazaar she could join, where she took explained, answering the question on how to rise
many chances from. from the crisis due to pandemic. Moreover, Vidi also
mentioned that she wanted to reach wider market
“I began to know that I should separate personal from as in the United States of America. A goal set from an
business finances, I eventually know which path I ambitious MSME owner who don’t get easily satisfied
should take, I was taught how to scale business,” said of her business achievement.
Vidi. As she began to get the benefits, she then invited Ramdan Malik
her friends to also join Jakpreneur. “I think housewives
should take time to learn about entrepreneurship, as
we certainly can succeeded in that. We should always
(thanks to Teresa Simorangkir, JSC Content Writer
improve our personal development skill as well as our
who interviewed Vidi Damayanti)
business.”

6th EDITION 2021
6th EDITION 2021
Sarana Informasi Pemerintah Provinsi DKI Jakarta
Sarana Informasi Pemerintah Provinsi DKI Jakarta