Page 36 - JaKita 08st Edition 2021

36 CULINARY

sweetened milk, egg and honey milk, egg and honey didn’t refuse the fact that other types of beverages
with ginger milk, milk with egg, coffee milk, ginger are more popular and modern but she, who was a
milk, milk tea or honey milk. Besides milk variants, millennial herself, believed that milk should become
the café also offers fruit juices and snacks, such as a part of her healthy lifestyle. Even when she focused
instant noodle, bread and grilled bananas. If you on vegetarian diet, she didn’t limit her milk intake.
want to eat heavy meal, they have nasi goreng (fried
rice), chicken soto and bakso (meatball soup). On another table was a driver of an online delivery
service, Firdaus, who was waiting for his customer’s
On that occasion, JaKita ordered ginger milk for order to be ready. He told JaKita that whenever he
Rp15,000 and honey milk for Rp16,000, which are the was around Krendang area, he always received
shop’s bestselling menus. In less than five minutes, orders to buy Esturame milk. His customers mostly
the waiter came with our order: the milk was served ordered the ginger and honey milk.
inside glass bottles with a picture of cow and
Esturame written on it, while the ginger and honey
were served inside medium pint glasses.

The milk tastes delightful: fresh and delish, just
like the advertisement says on the web, on many
publications of national medias, online delivery ads,
food blogger reviews and word-of-mouth marketing.

On that day, we met an athletic young woman who
was enjoying her glass of honey milk alone. Gabriella,
her name, admitted she always visit the shop at
least three times a week. “My favourite ones are
the plain milk and honey-milk,” said Gabriella. She

“My favourite ones are the plain milk and
honey-milk,”

Gabriella,
a customer of Esturame

Esturame, a
legendary milk
shop in Jakarta
that never lacks
of customer.
Credit:
Dharma W.

8th EDITION 2021
Sarana Informasi Pemerintah Provinsi DKI Jakarta